Silence is 'no longer an option'
Silence has quietly become a huge threat to organizational value. Even for organizations unaccustomed to the spotlight or with a predisposition for discretion, our ever transparent and polarized world seems to be demanding more than simple quality and value to succeed. Perhaps social equity cannot be seen nor banked. Yet in can be felt. Regardless, the management of public affairs has increasingly become an indispensable commodity in the generation of loyalty, brand value and