Before you even dust off the passport before your next trip abroad, it would in my opinion be great advice to buy and read Erin Meyer's latest work. Having traveled extensively for most of my adult life, I have worked with literally hundreds of small to large American companies seeking to find new partners and markets abroad. Inevitably, I find, we have an ingrown American trait to sell first, listen later, and quite frankly, many of us simplly don't have the time or don't want to spend the time and patience necessary to find success in overseas markets. Thus, we fly in (or parachute in to use more colloquial terms), ask for the sale and upon the least bit of resistence, many times come back
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